In the digital era, the value of face-to-face media has risen. For many specialist communities, particularly international industries with large supply chains, meeting customers and making connections face to face is intrinsic to their commercial success, but is made difficult when customers are more global and communications increasingly online and virtual.
The Global Exhibitions Division creates value by connecting buyers and sellers within a sector, creating events where products are launched, relationships made, agreements signed, contracts won, and where industries truly come together.
The largest exhibitions in each sector become annual focal points for a market. Companies meet customers face-to-face, talk in person and do business, with the success of an exhibition measured by the value of contracts signed and by the number and quality of leads generated. While the content differs, the principles remain the same with our consumer exhibitions. People interested in a particular theme seek to gather and connect with suppliers showcasing their latest products and services, and make purchases.
Most of our exhibitions take place annually but some are held every two, three or even four years, depending on the requirements of the sector. In fast growing markets, the amount of floor space sold can increase dramatically from one show to the next as suppliers look to capitalise on demand for products and services. The Global Exhibitions Division’s skill is in bringing together the right people within communities and building an exhibition brand that becomes acknowledge and accepted as a must-attend event. It requires an in-depth understanding of the industry being served and strong connections with industry players, relevant trade associations and connected government bodies. Often, existing exhibitors will want to broaden their customer base in a new territory, and to serve this market, we use our scale and expertise to launch new shows or geo-clone an exhibition, taking an existing brand into a new region. Our reach also allows us to secure venue capacity and gain local support from government and industry bodies, giving new events a better chance of success.
Learn more about the different verticals we serve within the Divisions section of the website.