Informa Research Services, Inc., announced today that John Polich, Ph.D., a veteran marketing executive, has joined the company as senior vice president and head of its Seattle office.

“We are thrilled to have Dr. Polich join our senior management team,” said Michael E. Adler, president and managing director. “His 30 years of research and teaching experience continue Informa’s tradition for hiring and keeping the best people, to provide the highest quality services to our clients.”

Informa Research Services is the premier provider of competitive intelligence, market research, and mystery shopping services to the financial, telecommunications, business-to-business, high technology, and consumer goods markets.

Polich, a former New York Times executive, has run national syndicated and custom research companies in the U.S. and directed research in Russia, Japan, and other countries. He comes to Informa from Roy Morgan International, where he led its U.S. operation.

“Informa Research Services has grown revenue five-fold over the past six years, and plans to quadruple revenues over the next five years,” stated Polich. “After reviewing their plans and meeting their staff, I jumped at the opportunity to join the Informa team and be a part of the success story.”

Polich was educated at Stanford and Arizona State. He has taught at Fordham University, The New School, Golden Gate University, Franklin College Switzerland, and Walden University.

In the 70’s Polich was pollster for the Detroit Free Press and media researcher for Market Opinion Research. As CEO of Simmons-Scarborough in the 1980’s Polich created the first profitable newspaper research across 60 American markets. Later he was VP of CMGI’s Engage and of Greenfield Online.

His articles and commentary have appeared in The Wall Street Journal, The New York Times, Advertising Age, Adweek, Journalism Quarterly, Newspaper Research Journal, and elsewhere. He served 10 years as a governor of the Overseas Press Club and is a member of the White House News Photographers Association and the New York Friars Club.

About Informa Research Services, Inc. (www.informars.com)

Founded in 1983 and headquartered in Calabasas, California, Informa Research Services, Inc., provides the financial industry's most extensive array of market research and decision-support information.

Conducting daily surveys of the retail, lending, and business products offered by more than 10,000 financial organizations nationwide, Informa currently supports the product pricing decisions of more than 3,000 clients, representing all 50 states, and including all of the top 25 financial institutions. Informa conducts the finest mystery shopping and market research studies available, delivering accurate and relevant measurements in the areas of employee sales and service, customer satisfaction, closed account research and retention, competitive performance, fair treatment, and compliance testing.

The company’s extensive financial product database is a popular source of licensed editorial content for financial portals, websites, newspapers, and magazines, attracting major Internet partners, including MSN, Yahoo! Finance, The Wall Street Journal, The Motley Fool, Quicken, ABC, MyFico.com, Equifax, and Edmunds.com.