Informa brings content to life

Informa PLC has paved the way for the future of content with its announcement of an agreement with Vizrt Ltd., a leading provider of content production tools for the digital media industry. The company will use the new Viz App Framework to publish its leading magazines including its flagship publication Lloyd’s List to the iPad and Iphone.

Informa PLC is already using Escenic Content Engine as its main content management system (CMS) and will now take full advantage of Viz App Framework’s integration features.

“Vizrt’s online and mobile platform, with Escenic Content Engine as the core, is a very important content delivery solution for Informa Business Information and the Lloyd’s List Group,” said Charles Thiede, CTO at IBI. “The Vizrt online and mobile platform helps us deliver must-have online and mobile content to our target markets like Pharma, Maritime, Legal and Bio Sciences.”

“We are delighted to work closely with Vizrt to deliver to our ever growing mobile customer base what we hope will be a best-in-class tablet and smart phone device,” he continued. “The first application will be for the historic Lloyd’s List, which was established in 1734 and is one of the oldest newspapers in the world.”

“This new product gives new and existing customers an affordable and highly scalable solution using Vizrt’s CMS and our video and graphics technologies. We’re thrilled that a highly regarded global publisher such as Informa has decided to include us in its ambitious app strategy,” remarked Håvard Myklebust, Executive VP Marketing at Vizrt.

Vizrt creates tools for digital media publishing, allowing media houses to publish to multiple platforms using one dedicated content management system. The Viz App Framework is the latest addition to Vizrt’s online and mobile portfolio and it integrates seamlessly with existing Vizrt content management system installations, with Escenic Content Engine as the core application. It enables users to publish to native iOS and Android applications that provide a native visual experience for all the latest mobile devices.