In a digital era, the value of connecting with customers and prospects face-to-face media has risen. This is especially true for many specialist communities, particularly international industries with large supply chains, where their customers are more global and communications increasingly online and virtual.
The Global Exhibitions Division connects buyers and sellers within a sector, creating events where products are launched, relationships made, agreements signed, contracts won, and where industries truly come together. Our skill is in bringing together the right people within communities through in-depth industry knowledge, international reach and broad-ranging connections with venues, government bodies and associations, investing in innovation and building exhibitions brands that become acknowledged and accepted as must-attend events.
The largest exhibitions in each sector become annual focal points for a market. Exhibitors can measure their attendance by the value of contracts signed and number and quality of leads generated. Often, exhibitors will want to broaden their customer base in a new territory, and to serve this market, we use our scale and expertise to launch new shows or geo-clone an exhibition, taking an existing brand into a new region.
Learn more about the different verticals we serve within the Divisions section of the website.