What does Informa mean by content?
Simply put, content is what Informa does. It means more than our books, journals and data – content covers all the knowledge and networks that we curate and share at our exhibitions and conferences. It’s also our competitive differentiator in every market – it’s why our customers choose us.
Informa’s content is – and always has been – our biggest impact on the world. The level of impact, or amplification, we have depends on what gets commissioned, who is asked to speak, the insights shared and the platforms chosen. At our best, our content is trustworthy, independent and mission critical, helping to solve our customers’ challenges and those of society. Teams across Informa have been doing some outstanding work this year and you can read examples here that show just how intertwined this is with our commercial success