FiE and the Hunger Project
Natasha Berrow, Group Brand Director, Informa Markets, Amsterdam
At Food Ingredients Europe (“FIE”), we pay close attention to the issues that matter to our exhibitors and attendees, and we work to provide content, education, dialogue and innovation to help address the societal challenges facing this industry.
Food scarcity is one of those issues and that’s one reason we’ve chosen to partner with The Hunger Project, an international not-for-profit organisation committed to ending world hunger in line with the UN’s SDG 2 (Zero Hunger). Its programmes throughout Africa, South Asia and Latin America use a unique and holistic approach which empowers people living in rural villages to become the agents of their own development, making sustainable progress towards overcoming hunger and poverty.
We’ve been able to raise awareness for this important cause by providing The Hunger Project with a stand, speaking slots and signage at our events, and giving in-kind our marketing and sales skills. For example, we built its website and conducted sales calls to help the Project form partnerships with our exhibitors.
This has enabled The Hunger Project to grow its outreach and network across the food and beverage industry. It’s also been great for our people to share their skills with an organisation which can benefit so tangibly from them, and it’s helped us demonstrate to our markets that we care about the same issues as them.